REVISED AS OF OCTOBER 29, 2014
1. Information Collected by us within the Services
In order to maximize your experience and to provide you with enhanced products and services, MatthewsWeather.com may collect personally identifiable information ("PII") from you including your name, e-mail address, address, and phone number. For example, we collect PII when you become sign up for email or text alerts. Other examples of when we collect personally identifiable information are when you:
- Complete a survey
- Register for a promotion, contest or sweepstakes
- Send us an e-mail message or complete an inquiry form to receive additional information
- Report your weather conditions
- Request tweets from us, or
- Customize the Services.
We also may collect certain information through automated means, such as:
- Specific geographic location where you are currently located
- Information about your device and device capabilities
- Information about your device operating system
- Information about the applications on your device
- Information about how you use the Services
- Your activities on the Services
- IP address
- Device identifier
- Browser Type
- Browser Identifier
- Referring URL
Location Information. In certain instances in our Services, you will be able to input specific location information in order for us to bring up the weather for that location. For that Service, we will ask you to input specific location such as address, city and state. latitude and longitude, country, neighborhood name, beach location, or ZIP Code.
To offer you certain Services, provide advertisements based on your physical geographic location, and engage in the other uses described below, on some devices we provide you the option to opt-in to allow us to use your physical geographic location using GPS, cellular network location based services on your device, or browser services. You may at any time opt-out from these geo-location services by going to the settings on your mobile device.
Alerts and notifications. In certain of our Services, you have the ability to receive push notifications for weather related updates. To provide these services, we may need to collect your email address, phone number, device information, and mobile carrier information, in addition to the ZIP Code or geographic area to which the alert, update or notification pertains. If you no longer wish to receive these types of notifications you may opt-out by turning them off within the settings of your mobile device or the particular Service for which you registered.
2. How We Use and Share Your Information
One of the most valuable assets of our business is you. Except as described below, MatthewsWeather.com does not rent, sell or share personally identifiable information about you with other people or nonaffiliated companies.
A. MatthewsWeather.com and its Affiliates
We use information collected on the Services, and disclose information to third parties, including your physical geographic location, to help fulfill your requests or in connection with the operation of the Services, for example to service your account, conduct a transaction or provide a service that you have requested, display information and advertisements that we believe match your interests and profile, facilitate updates to the Services, provide support, notify you if you've won a contest or sweepstakes, improve the working of the Services, and compile statistics about our users and your use of the Services. We and such third parties may on occasion combine information about you with information obtained from other parties to market to you products or services that may be of interest to you. If you sign up for communications from MatthewsWeather.com, they may also contain offers from third parties.
At various points, we may provide you with the opportunity to opt in to receive special offers from MatthewsWeather.com and its affiliates. If you choose to opt in, MatthewsWeather.com and its affiliates will use your personally identifiable information to inform you of other products or services available from MatthewsWeather.com and its affiliates.
B. Companies Offering Promotions, Products, or Services
At times we will provide you with the opportunity to opt-in to receive promotions, products or services from third party sponsors. With your permission, MatthewsWeather.com will periodically send to you, via e-mail, offers and promotions from our third party sponsors which we select based upon your interests or user profile. In this case we do not share your information with the third party sponsors-we do the mailing for them. You will always have the opportunity to opt-out of receiving future offers by following the unsubscribe link included with each email. In other instances, we provide you with the opportunity to receive products and services directly from specifically identified third parties through the Services. In these instances, you must explicitly consent to receive each offer. When you explicitly agree to receive offers from specific third parties, your information
is shared with the specific third party to enable them to provide you with the offer you have requested. We are not responsible for the information collection practices of these third parties, and all information provided is governed by the privacy policies of these third parties. You should review the privacy policies of these parties before supplying personally identifiable information to them.
C. Third-Party Processors
When your information is collected on the Services, it may be collected directly by or shared with a selected third parties in connection with the operation of the Services or the provision of services to you ("Third Party Processors"). These Third Party Processors may include, for example, companies that process credit card information or handle shipping for MatthewsWeather.com, that deliver materials to you via e-mail or postal service, that organize, administer, process, or provide advertising services, and/or that analyze data on our behalf to help us provide more relevant offers to you and to eliminate the delivery of duplicate offers as well as correcting and/or updating users' data based on information we provide them. We also provide your information to third party mapping service providers to provide you map content for the Services. Third party processors are authorized to use your information that we provide to them only to carry out the service they are providing for MatthewsWeather.com. We require that the third party processors securely
store the personally identifiable information we provide to them and maintain it so that it can be accessed when needed for future purposes, and all such Third Party Processors are contractually bound by us to keep the personally identifiable information confidential.
D. Other Web Sites, Other Services, and Links
Some of our Services use third party operating systems, platforms, communication services, devices, and software elements (such as mobile device operating systems, wireless services, mobile phone and tablet devices), and
E. Use by us of IP Addresses, Cookies, Web Beacons, Single-pixel Gifs, and Information Saved by Other Technologies
MatthewsWeather.com and Third Party Processors acting on our behalf use various Internet technologies which help us to manage the operations of our Services and track usage behavior so that we can tailor information and advertisements to make your visits more enjoyable and meaningful. These Internet technologies include:
- IP Addresses: numbers assigned to individual computers which accompany every packet of information across the Internet.
- Cookies: small electronic files transferred from our services to your electronic device.
- Beacons and single-pixel Gifs: electronic tags.
- HTML5 LocalStorage: storage within your browser on your electronic device.
Information that MatthewsWeather.com collects via the technologies described in this section may be linked to other information about you. MatthewsWeather.com uses the technologies described in this section, alone or in combination, to provide and administer our services, understand user behavior, manage services operations, measure the effectiveness of advertisements and our service operations, target advertising, help diagnose problems, recognize repeat visitors, track and analyze usage behavior, facilitate your access to and use of our services, serve, target, control, and measure advertisements on our Services, count users who have visited certain areas of our Services we wish to track, and help determine the effectiveness of advertising campaigns on our services. In addition, we may share demographic information, location data, IP address, aggregate (not individual) usage statistics for our Services, other identifiers and information with advertisers and other third parties. For example, we may share IP address, random or anonymous device identifier, city and state, ZIP code, and
specific geo-location with the parties identified in subparagraph F below.
Your browser may allow you to manage your cookies and HTLM5 LocalStorage. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies and HTML5 LocalStorage. If you turn Cookies or HTML5 Local Storage off, however, you won't have access to many of the features which make your experience more efficient and some of our Services will not function properly.
MatthewsWeather.com contracts with certain Third Party Processors to track, analyze and report data about the usage of our Services using these Internet technologies. These Third Party Processors include Google Analytics.
These opt-outs are device specific and may not work on all devices. You should be aware that if you choose to opt out through any of these sites, this does not opt you out of being served advertising. The ads will just not be targeted to you by any party from which you have opted out.
You can also opt out of future information collection from our Services by ceasing use of the Service or in the case of an application, uninstalling the application.
G. Purchase or Sale of Businesses
MatthewsWeather.com continually looks for ways to improve our business, including purchasing or selling all or part of a business or company. If we buy or sell a business, personally identifiable information and non-personal information will likely be transferred as part of the sale. If we buy a business, we will honor the requests of that business' former customers regarding their personally identifiable information. If in connection with a sale there will be material changes to the way personally identifiable information is being used, affected consumers who have provided us with an email address will be notified via e-mail, if you
have provided us an email address, and will be given the opportunity to opt-out.
H. Other Limitations on Privacy
We may provide personally identifiable information without your permission (i) pursuant to judicial or other government subpoenas, warrants, or orders or otherwise to comply with law; (ii) where The MatthewsWeather.com believes the rights, property or an individual's safety or security is at risk; iii) if we find that your actions violate our Terms and Conditions of Use;
or iv) where otherwise required by law.
3. E-mail a Friend
If you choose to use our service that allows you to e-mail parts of our Services to a friend, in most circumstances we need to have access to your and your friend's e-mail addresses temporarily to send the e-mail due to technical requirements. This information is not used for any other purpose.
4. Mobile Device Contacts
Some mobile products allow you to view weather conditions for people in your phone's contact list. If you agree to use this feature, your contact list will be accessed in order for us to provide weather information for your contacts who already have their address, city, state, or ZIP Code available. We do not store this information or use it for any other purpose.
5. Opting-Out, Corrections and Cancellations
If you receive an offer or promotion from MatthewsWeather.com or a third party related to MatthewsWeather.com, you must have opted in. To ensure we have your consent, we make sure that each e-mail sent to you by MatthewsWeather.com presents the additional opportunity to opt-out of receiving future e-mails.
If you have registered with us and have obtained a password, you may reset your password, update your personally identifiable information, correct information, make changes to your preferences, unsubscribe to any e-mail subscriptions or opt-out of certain services, by accessing your profile online at the member settings page or within the settings of a particular application or you may contact us directly at email@example.com.
6. Data Retention of Account Information
If you wish to cancel your account or request that we delete or no longer use your account information to provide you Services, contact us at weatherguru@MatthewsWeather.com. Subject to applicable law, we will retain and use your account information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
7. Children's Privacy
MatthewsWeather.com is committed to protecting the safety and privacy of young people using the Internet. We do not knowingly collect personally identifiable information from children under the age of 13 and believe that children should get their parents' or guardians' consent before giving out any personally identifiable information.
The Services may contain links to third party Web sites and other services geared to children. The linked sites and services are not under the control of MatthewsWeather.com. We are not responsible for the contents of any linked site or service or any link contained in a linked site or service, nor are we responsible for the privacy practices of the operators of those sites or services with respect to children. We strongly encourage parents and guardians to review the privacy policies of all linked sites and services.
8. International Transfer
MatthewsWeather.com, and all associated Services and systems, including registration, is housed on servers operated in the United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that information we collect (including cookies) will be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws may not offer the same level of protection as those in the country where you reside or are a citizen. By using our Services and providing information to use, you consent to the transfer to and processing of the information in the United States.
9. Our Commitment to Security
Keeping the information you provide to MatthewsWeather.com secure is important to us. We have put in place appropriate physical, electronic and managerial procedures designed to protect and safeguard your data. Of course, although MatthewsWeather.com uses standard industry practices to protect your personally identifiable information, we cannot guarantee that your communications with the Services will never be unlawfully intercepted, or that your personally identifiable information will never be unlawfully accessed by third parties.
If you connect to MatthewsWeather.com's Data Feed, you will be able to pull and to decode weather related data from the non-public website of MatthewsWeather.com.
In addition, because of the special features of MatthewsWeather.com Data Feed, by accessing and viewing information from MatthewsWeather.com Data Feed you agree to be bound by these special terms: (1) you will not modify the data from MatthewsWeather.com Data Feed in any way; (2) you will not modify the link structure to MatthewsWeather.com Data Feed; (3) you will not modify MatthewsWeather.com's logo that is included in the data; and (4) in all uses of the data, you will credit MatthewsWeather.com by name as the source of the data.
As with all data that you access from the Site, the data that you pull from MatthewsWeather.com Data Feed may only be used by you for personal, non-commercial purposes. If you want to use that data for commercial purposes, contact us through the Site and we will supply you with rate information for commercial customers.
If you violate any of the general or specific terms applicable to MatthewsWeather.com Data Feed, MatthewsWeather.com has the right to terminate your use of the Site and the Data Feed and to take appropriate legal actions against you.
MatthewsWeather.com reserves the right to change these general or special terms at any time by posting on the Site. You understand and agree that your use of the Site and MatthewsWeather.com Data Feed is a benefit voluntarily given by MatthewsWeather.com and that MatthewsWeather.com may withdraw that benefit and rescind your participation at any time for any reason in its sole discretion. If you do not agree to these general and special terms, you cannot use MatthewsWeather.com Data Feed or the services and information offered therein.