MatthewsWeather.com Matthews, North Carolina USA
35°08'36''N   80°37'14''W | Elevation: 661 feet
3/25/2017 
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PRIVACY STATEMENT

REVISED AS OF OCTOBER 29, 2014

We are strongly committed to protecting your privacy. This Privacy Policy discloses how we collect, use and share information we gather about you on the Services and the choices you have regarding our use of and your ability to correct the information. "Services" include MatthewsWeather.com's website, (the "Site"), and other Internet enabled or wireless means by which MatthewsWeather.com provides content to you or receives content from you, including, without limitation, downloadable software applications, mobile web sites, mobile downloadable applications, content and blog submission services, chat rooms, SMS messaging, and delivery of MatthewsWeather.com content to you at your request.) "Services" also includes alert products. We hope that this disclosure will enhance your experience and reinforce the trust that you place in MatthewsWeather.com's products and services.

1. Information Collected by us within the Services

In order to maximize your experience and to provide you with enhanced products and services, MatthewsWeather.com may collect personally identifiable information ("PII") from you including your name, e-mail address, address, and phone number. For example, we collect PII when you become sign up for email or text alerts. Other examples of when we collect personally identifiable information are when you:

  • Complete a survey
  • Register for a promotion, contest or sweepstakes
  • Send us an e-mail message or complete an inquiry form to receive additional information
  • Report your weather conditions
  • Request tweets from us, or
  • Customize the Services.

We also may collect certain information through automated means, such as:

  • Specific geographic location where you are currently located
  • Information about your device and device capabilities
  • Information about your device operating system
  • Information about the applications on your device
  • Information about how you use the Services
  • Your activities on the Services
  • IP address
  • Device identifier
  • Carrier
  • Browser Type
  • Browser Identifier
  • Referring URL

Location Information. In certain instances in our Services, you will be able to input specific location information in order for us to bring up the weather for that location. For that Service, we will ask you to input specific location such as address, city and state. latitude and longitude, country, neighborhood name, beach location, or ZIP Code.

To offer you certain Services, provide advertisements based on your physical geographic location, and engage in the other uses described below, on some devices we provide you the option to opt-in to allow us to use your physical geographic location using GPS, cellular network location based services on your device, or browser services. You may at any time opt-out from these geo-location services by going to the settings on your mobile device.

Alerts and notifications. In certain of our Services, you have the ability to receive push notifications for weather related updates. To provide these services, we may need to collect your email address, phone number, device information, and mobile carrier information, in addition to the ZIP Code or geographic area to which the alert, update or notification pertains. If you no longer wish to receive these types of notifications you may opt-out by turning them off within the settings of your mobile device or the particular Service for which you registered.

2. How We Use and Share Your Information

One of the most valuable assets of our business is you. Except as described below, MatthewsWeather.com does not rent, sell or share personally identifiable information about you with other people or nonaffiliated companies.

A. MatthewsWeather.com and its Affiliates

We use information collected on the Services, and disclose information to third parties, including your physical geographic location, to help fulfill your requests or in connection with the operation of the Services, for example to service your account, conduct a transaction or provide a service that you have requested, display information and advertisements that we believe match your interests and profile, facilitate updates to the Services, provide support, notify you if you've won a contest or sweepstakes, improve the working of the Services, and compile statistics about our users and your use of the Services. We and such third parties may on occasion combine information about you with information obtained from other parties to market to you products or services that may be of interest to you. If you sign up for communications from MatthewsWeather.com, they may also contain offers from third parties.

At various points, we may provide you with the opportunity to opt in to receive special offers from MatthewsWeather.com and its affiliates. If you choose to opt in, MatthewsWeather.com and its affiliates will use your personally identifiable information to inform you of other products or services available from MatthewsWeather.com and its affiliates.

B. Companies Offering Promotions, Products, or Services

At times we will provide you with the opportunity to opt-in to receive promotions, products or services from third party sponsors. With your permission, MatthewsWeather.com will periodically send to you, via e-mail, offers and promotions from our third party sponsors which we select based upon your interests or user profile. In this case we do not share your information with the third party sponsors-we do the mailing for them. You will always have the opportunity to opt-out of receiving future offers by following the unsubscribe link included with each email. In other instances, we provide you with the opportunity to receive products and services directly from specifically identified third parties through the Services. In these instances, you must explicitly consent to receive each offer. When you explicitly agree to receive offers from specific third parties, your information is shared with the specific third party to enable them to provide you with the offer you have requested. We are not responsible for the information collection practices of these third parties, and all information provided is governed by the privacy policies of these third parties. You should review the privacy policies of these parties before supplying personally identifiable information to them.

C. Third-Party Processors

When your information is collected on the Services, it may be collected directly by or shared with a selected third parties in connection with the operation of the Services or the provision of services to you ("Third Party Processors"). These Third Party Processors may include, for example, companies that process credit card information or handle shipping for MatthewsWeather.com, that deliver materials to you via e-mail or postal service, that organize, administer, process, or provide advertising services, and/or that analyze data on our behalf to help us provide more relevant offers to you and to eliminate the delivery of duplicate offers as well as correcting and/or updating users' data based on information we provide them. We also provide your information to third party mapping service providers to provide you map content for the Services. Third party processors are authorized to use your information that we provide to them only to carry out the service they are providing for MatthewsWeather.com. We require that the third party processors securely store the personally identifiable information we provide to them and maintain it so that it can be accessed when needed for future purposes, and all such Third Party Processors are contractually bound by us to keep the personally identifiable information confidential.

D. Other Web Sites, Other Services, and Links

Like many Web sites on the Internet and other Internet-based services, many of our Services link to pages located on Web sites or services maintained by various other entities. In some cases you may link to pages of other Web sites that are framed with elements of our Services such as in the header or footer. In that case the URL will identify the site you are visiting. In other cases, such as advertisements, you will be connecting to another site or service when you click on or otherwise activate those opportunities, including click-to-call, click-to-text, and click-to-email opportunities. These other sites and services are not bound by our privacy policy, and we are not responsible for their information collection practices. The privacy policies of other organizations may differ from ours, for example, with respect to the level of security, use of cookies, and collection, use and disclosure of personally identifiable information.

Some of our Services allow users to interface with other sites or services, including Facebook and Twitter. You will remain logged in to those other sites and services until you log off those sites and services. By proceeding with these interfaces, you are allowing our Services to access your information on those other sites and services, and you are agreeing to those other sites' and services' Terms of Use. Once you log into those other sites and services, the content you post on those other sites and services may also post to our Services. Your use of those other sites and services is subject to the privacy policies of those sites and services, and not this Privacy Policy.

Some of our Services use third party operating systems, platforms, communication services, devices, and software elements (such as mobile device operating systems, wireless services, mobile phone and tablet devices), and some of our Services are provided by third party distributors, device makers, device operators, platform operators, and communication services. MatthewsWeather.com does not control these third party entities, products and services, and they may collect, use, process, transmit and disclose your information. For example, these third party elements may gather information from our Services, including our applications, in a manner that overrides your settings and preferences in our Services. As MatthewsWeather.com does not control or have knowledge of their data handling practices, we recommend that you review their privacy notices, terms of use and license agreements.

E. Use by us of IP Addresses, Cookies, Web Beacons, Single-pixel Gifs, and Information Saved by Other Technologies

MatthewsWeather.com and Third Party Processors acting on our behalf use various Internet technologies which help us to manage the operations of our Services and track usage behavior so that we can tailor information and advertisements to make your visits more enjoyable and meaningful. These Internet technologies include:

  • IP Addresses: numbers assigned to individual computers which accompany every packet of information across the Internet.
  • Cookies: small electronic files transferred from our services to your electronic device.
  • Beacons and single-pixel Gifs: electronic tags.
  • HTML5 LocalStorage: storage within your browser on your electronic device.

Information that MatthewsWeather.com collects via the technologies described in this section may be linked to other information about you. MatthewsWeather.com uses the technologies described in this section, alone or in combination, to provide and administer our services, understand user behavior, manage services operations, measure the effectiveness of advertisements and our service operations, target advertising, help diagnose problems, recognize repeat visitors, track and analyze usage behavior, facilitate your access to and use of our services, serve, target, control, and measure advertisements on our Services, count users who have visited certain areas of our Services we wish to track, and help determine the effectiveness of advertising campaigns on our services. In addition, we may share demographic information, location data, IP address, aggregate (not individual) usage statistics for our Services, other identifiers and information with advertisers and other third parties. For example, we may share IP address, random or anonymous device identifier, city and state, ZIP code, and specific geo-location with the parties identified in subparagraph F below.

Your browser may allow you to manage your cookies and HTLM5 LocalStorage. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies and HTML5 LocalStorage. If you turn Cookies or HTML5 Local Storage off, however, you won't have access to many of the features which make your experience more efficient and some of our Services will not function properly.

MatthewsWeather.com contracts with certain Third Party Processors to track, analyze and report data about the usage of our Services using these Internet technologies. These Third Party Processors include Google Analytics.

F. Use of Cookies, Web Beacon and Other Technologies by Advertisers, Ad Networks, Ad Servers and Analytics Companies

MatthewsWeather.com works with a variety of advertisers, advertising networks, advertising servers, and analytics companies. These advertisers, advertising networks, advertising servers, and analytics companies use various technologies, and technologies from third party companies, to collect data in order to send (or serve) relevant ads to users. These technologies may include the placement of cookies or web beacons, the use of HTML5 LocalStorage, the use of unique or non-unique non-personal identifiers, or the use of other technologies on our Services, and these technologies may be used to track user behavior, to track how our Services are being used, to link various devices you may use and possibly to serve you more relevant ads. These targeted advertisements may appear on our Services or other services that you visit. This Privacy Policy does not cover the use of various technologies by advertisers, advertising networks, advertising servers, and analytics companies. These companies may also obtain information from services you use from and with other companies, including without limitation, other websites, mobile websites, mobile downloadable applications, downloadable applications, and other devices, and combine that information with information they obtain through these third party technologies on our Services. You should be aware that The MatthewsWeather.com does not have control over these third party technologies or the information contained in them. For more information about how DoubleClick, and some of the other ad networks, ad servers, analytics companies, and third party companies use the information collected by the technologies on our services and about your option not to accept cookies placed by some of these companies on our Services, please visit the following sites:

These opt-outs are device specific and may not work on all devices. You should be aware that if you choose to opt out through any of these sites, this does not opt you out of being served advertising. The ads will just not be targeted to you by any party from which you have opted out.

You can also opt out of future information collection from our Services by ceasing use of the Service or in the case of an application, uninstalling the application.

G. Purchase or Sale of Businesses

MatthewsWeather.com continually looks for ways to improve our business, including purchasing or selling all or part of a business or company. If we buy or sell a business, personally identifiable information and non-personal information will likely be transferred as part of the sale. If we buy a business, we will honor the requests of that business' former customers regarding their personally identifiable information. If in connection with a sale there will be material changes to the way personally identifiable information is being used, affected consumers who have provided us with an email address will be notified via e-mail, if you have provided us an email address, and will be given the opportunity to opt-out.

H. Other Limitations on Privacy

We may provide personally identifiable information without your permission (i) pursuant to judicial or other government subpoenas, warrants, or orders or otherwise to comply with law; (ii) where The MatthewsWeather.com believes the rights, property or an individual's safety or security is at risk; iii) if we find that your actions violate our Terms and Conditions of Use; or iv) where otherwise required by law.

3. E-mail a Friend

If you choose to use our service that allows you to e-mail parts of our Services to a friend, in most circumstances we need to have access to your and your friend's e-mail addresses temporarily to send the e-mail due to technical requirements. This information is not used for any other purpose.

4. Mobile Device Contacts

Some mobile products allow you to view weather conditions for people in your phone's contact list. If you agree to use this feature, your contact list will be accessed in order for us to provide weather information for your contacts who already have their address, city, state, or ZIP Code available. We do not store this information or use it for any other purpose.

5. Opting-Out, Corrections and Cancellations

If you receive an offer or promotion from MatthewsWeather.com or a third party related to MatthewsWeather.com, you must have opted in. To ensure we have your consent, we make sure that each e-mail sent to you by MatthewsWeather.com presents the additional opportunity to opt-out of receiving future e-mails.

If you have registered with us and have obtained a password, you may reset your password, update your personally identifiable information, correct information, make changes to your preferences, unsubscribe to any e-mail subscriptions or opt-out of certain services, by accessing your profile online at the member settings page or within the settings of a particular application or you may contact us directly at david@keever.org.

6. Data Retention of Account Information

If you wish to cancel your account or request that we delete or no longer use your account information to provide you Services, contact us at weatherguru@MatthewsWeather.com. Subject to applicable law, we will retain and use your account information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Children's Privacy

MatthewsWeather.com is committed to protecting the safety and privacy of young people using the Internet. We do not knowingly collect personally identifiable information from children under the age of 13 and believe that children should get their parents' or guardians' consent before giving out any personally identifiable information.

The Services may contain links to third party Web sites and other services geared to children. The linked sites and services are not under the control of MatthewsWeather.com. We are not responsible for the contents of any linked site or service or any link contained in a linked site or service, nor are we responsible for the privacy practices of the operators of those sites or services with respect to children. We strongly encourage parents and guardians to review the privacy policies of all linked sites and services.

8. International Transfer

MatthewsWeather.com, and all associated Services and systems, including registration, is housed on servers operated in the United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that information we collect (including cookies) will be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws may not offer the same level of protection as those in the country where you reside or are a citizen. By using our Services and providing information to use, you consent to the transfer to and processing of the information in the United States.

9. Our Commitment to Security

Keeping the information you provide to MatthewsWeather.com secure is important to us. We have put in place appropriate physical, electronic and managerial procedures designed to protect and safeguard your data. Of course, although MatthewsWeather.com uses standard industry practices to protect your personally identifiable information, we cannot guarantee that your communications with the Services will never be unlawfully intercepted, or that your personally identifiable information will never be unlawfully accessed by third parties.

10. Changes to the Privacy Policy

MatthewsWeather.com reserves the right to alter our Privacy Policy as business needs require. If we decide to change our Privacy Policy, we will post those changes here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. All changes to this policy will be posted on our Web site prior to the time they take effect. In the event that we make material changes to the way we use personally identifiable information, affected consumers who have provided us with an e-mail address will be notified via e-mail and will be given the opportunity to opt-out.

DATA FEEDS

If you connect to MatthewsWeather.com's Data Feed, you will be able to pull and to decode weather related data from the non-public website of MatthewsWeather.com.

Your access to MatthewsWeather.com Data Feed, and your use of the data pulled from MatthewsWeather.com Data Feed, is subject to the Terms of Use generally applicable to all features of www.MatthewsWeather.com. (the "Site")

In addition, because of the special features of MatthewsWeather.com Data Feed, by accessing and viewing information from MatthewsWeather.com Data Feed you agree to be bound by these special terms: (1) you will not modify the data from MatthewsWeather.com Data Feed in any way; (2) you will not modify the link structure to MatthewsWeather.com Data Feed; (3) you will not modify MatthewsWeather.com's logo that is included in the data; and (4) in all uses of the data, you will credit MatthewsWeather.com by name as the source of the data.

As with all data that you access from the Site, the data that you pull from MatthewsWeather.com Data Feed may only be used by you for personal, non-commercial purposes. If you want to use that data for commercial purposes, contact us through the Site and we will supply you with rate information for commercial customers.

If you violate any of the general or specific terms applicable to MatthewsWeather.com Data Feed, MatthewsWeather.com has the right to terminate your use of the Site and the Data Feed and to take appropriate legal actions against you.

MatthewsWeather.com reserves the right to change these general or special terms at any time by posting on the Site. You understand and agree that your use of the Site and MatthewsWeather.com Data Feed is a benefit voluntarily given by MatthewsWeather.com and that MatthewsWeather.com may withdraw that benefit and rescind your participation at any time for any reason in its sole discretion. If you do not agree to these general and special terms, you cannot use MatthewsWeather.com Data Feed or the services and information offered therein.